The China Quality Farmers Association has launched the construction of a digital platform for high-quality agricultural products

Recently, at the 6th World Artificial Intelligence Conference held in Shanghai, China Quality Agricultural Products Development Service Association announced the start of the construction of "China Quality Agricultural Products Development Service Association Quality Agricultural products digital platform".

Digital agriculture is the only way for China to move from an agricultural power to an agricultural power. Throughout the world, developed countries have taken the development of digital agriculture as the direction of building industrial advantages in agricultural modernization and development, and actively integrated digital technology with agricultural development to promote the digital transformation of agricultural industry.

In order to fully implement the spirit of the Party's 20 National Congress and the spirit of the Central Economic Work Conference and the Central Rural Work Conference, earnestly implement the Opinions of the Central Committee of the Communist Party of China and The State Council on Comprehensively Promoting the Key Work of Rural Revitalization in 2023, the Overall Layout Plan for the Construction of Digital China, and promote the digital development of high-quality agricultural products in recent years, According to the spirit of the document "Key Points for Digital Rural Development in 2023", the China Excellent Agriculture Association has built the "Digital Platform for High-quality Agricultural Products of China Association for Development and Service of High-quality Agricultural Products" on the basis of the service platform of "Agricultural blockchain infrastructure" to empower the production and management of agricultural products and improve the industrialization level of agricultural products.

Huang Jingyi, president of China Excellent Agriculture Association, said that the digital platform is a high-quality agricultural product information service platform integrating agricultural production and planting services, sales supervision, quality and safety traceability, agricultural product trading services, financial services, and regional agricultural big data. Through data collection, real-time detection, and production and marketing docking, the platform can realize the connectivity, sharing, development and utilization of high-quality agricultural product data resources, and promote the digital upgrading of the entire agricultural industry chain.

Gu Weinan, an expert from the think tank of the China Excellent Agriculture Association and a professor from the School of Electronic and Information Engineering at Tongji University, said that building a digital platform is of great significance for both downstream consumers and upstream producers. From the perspective of consumers, the platform will show the whole industrial chain information of production, processing, circulation and sales of high-quality agricultural products to the public in a digital way, more intuitively control the production quality and food safety of high-quality agricultural products for consumers, and provide "a bowl of good rice" for the people's table. From the perspective of producers, the construction of the platform has truly enabled the production and operation of agricultural products with digitalization, improved the level of industrialization of agricultural products, helped consumer rich farmers through the digitalization of the whole industrial chain, promoted the common prosperity of rural farmers, and promoted the construction of digital China to a new level.

Author: Zhang Yi